NBA
NBA 2K22 puts fans into the heart of the game. To tip off the game’s launch, NBA and MTN DEW leveraged their clout to bring gamers an equally immersive experience IRL.
CONCEPT
“Game On”
From sinking 3s to beating buzzers, when you jump into a game of NBA 2K22, you feel like an All-Star.
NBA and MTN DEW took that All-Star feeling from the couch to the court, giving fans a chance to catch the action of the NBA All-Star game live and in person — and dishing out a lineup of digital prizes to help fans level up their NBA 2K22 experience.
The campaign got at the heart of basketball fandom as fans played for in-game and at-game prizes — tickets, NBA 2K22 virtual currency, Playstation and Xbox consoles, and more.
