FORD + NASCAR
Ford’s all-electric, front trunk-equipped F-150 is so mind-blowing, it’s got fans everywhere saying, “WTF?!”
CONCEPT
“What the Frunk?!”
It can haul your boat… or haul ass. It can power your tailgate… or your house. It can carry your gear in the bed… or the Mega Power Frunk. (And, yes, it’s bigger than the other guy’s…)
The F-150 Lightning is one helluva pickup, and there’s no room to be bashful. So during NASCAR Playoffs Ford brought racing fans an inside look at Lightning’s powerful features — plus the chance to add one to their garage.
An engaging brand site put the spotlight on F-150 Lightning’s most surprising features, making an unapologetic case for this classic pickup’s reinvention as an all-electric workhorse.
