American Parkinson Disease Association
APDA challenges the public to “Look Closer” at what a life with Parkinson’s disease can be.
CONCEPT
“Look Closer”
So much about a life with Parkinson’s disease is difficult to see. But look closer, and you’ll discover that a person with Parkinson’s is more than their tremor — and much more than their diagnosis.
The American Parkinson Disease Association (APDA) provides the resources and support people with Parkinson’s need to keep dancing, keep painting, keep chasing their dreams.
Because APDA knows that their determination, their drive, their spirit is unshakeable.
Anchoring the campaign was a new PSA in English and Spanish. Staring real people living with Parkinson’s disease, the PSA drove a strong call to action for donation and APDA’s commitment to patient support.
Complimenting the PSA, a dedicated brand site showcased interviews with the spot’s stars. It also gave community members a way to show support with a custom image generator for social.
