MASTERCARD
Amidst the pandemic, small businesses across the nation stepped up to serve their communities in a big way. Mastercard wanted to recognize their achievements in unprecedented times.
CONCEPT
“Small Business Impact Awards”
Small businesses are the heart of America; and during COVID-19, business owners and their employees found innovative ways to give back. The Small Business Impact Awards — a new, annual awards program for Main Street — recognizes the big impact small businesses have on their customers, communities, and country. From a nationwide search, four inspiring small businesses were rewarded with $10,000 and expert help from Mastercard & Bank of America to help their businesses grow.
With a robust social and paid media campaign — featuring spokeswoman Jennifer Hudson — Mastercard and Bank of America got the word out to small business owners nationwide.
